Six moves.
Every build.
Research to launch — structured so nothing important gets discovered late.
Research
Understand users, business goals, competitors, constraints, and the real job the product has to do.
Hover a stage to explore
Domain-specific workflow
The ways we build.
A mobile app needs a different checklist than a Shopify automation. Same discipline, different detail map — open one to see it.
01Mobile appsiOS and Android, from auth to app-store release.
- 01Product research: users, competitors, app-store expectations, and must-have flows.
- 02Feature detailing: auth, onboarding, profiles, payments, chat, notifications, admin needs, and edge cases.
- 03UI/UX design: wireframes, screen states, empty states, error states, and interaction details.
- 04Development: mobile app, backend/API integration, analytics, permissions, and release builds.
- 05QA and minute-detail checks: device testing, form validation, loading states, copy, spacing, and crash paths.
- 06Launch and iteration: Play Store/App Store support, staged rollout, fixes, and improvement backlog.
02Websites & SaaSMarketing sites, dashboards, marketplaces, full SaaS.
- 01Product research: target audience, offer clarity, competitors, content hierarchy, and conversion goals.
- 02Feature detailing: pages, sections, forms, dashboards, roles, CMS/data needs, and SEO requirements.
- 03UI/UX design: responsive layouts, navigation, visual system, content rhythm, and interaction states.
- 04Development: frontend, backend/API wiring, admin surfaces, integrations, analytics, and deployment.
- 05QA and minute-detail checks: responsiveness, accessibility basics, metadata, forms, speed, and browser polish.
- 06Launch and iteration: production deploy, domain setup, monitoring, content tweaks, and conversion improvements.
03AI productsCopilots, computer vision, and human-approved AI features.
- 01Problem research: what AI should solve, what it must never do, data availability, and risk level.
- 02Feature detailing: prompts, guardrails, input/output schemas, human approval, fallbacks, and privacy boundaries.
- 03Experience design: review screens, confidence states, correction flows, and transparent user controls.
- 04Development: model/API integration, validation, storage, automation hooks, and observability.
- 05QA and minute-detail checks: hallucination cases, malformed output, long inputs, retries, limits, and safety paths.
- 06Launch and iteration: prompt/version tracking, real-user feedback, evaluation cases, and quality tuning.
04Shopify & automationCatalog sync, scraping, and workflows that remove manual ops.
- 01Process research: current manual steps, source systems, permissions, data quality, and failure points.
- 02Feature detailing: triggers, fields, pricing rules, image handling, inventory comparison, and approval points.
- 03Workflow design: flow diagrams, fallback states, retry rules, logs, and handoff points for humans.
- 04Development: scraping/API connectors, transformations, Shopify sync, webhook handling, and admin controls.
- 05QA and minute-detail checks: duplicate handling, broken images, bad SKUs, rate limits, retries, and audit logs.
- 06Launch and iteration: pilot run, data validation, monitoring, documentation, and maintenance handover.
05Browser extensionsChrome tools that add power inside platforms people already use.
- 01Workflow research: where the extension appears, what the user is doing, and which actions need approval.
- 02Feature detailing: content scripts, permissions, popups, settings, storage, background tasks, and platform limits.
- 03UI/UX design: compact controls, safe defaults, visible feedback, and non-intrusive interaction patterns.
- 04Development: extension architecture, API calls, auth/storage, page injection, and release packaging.
- 05QA and minute-detail checks: permissions, DOM changes, loading timing, conflicts, rate limits, and browser states.
- 06Launch and iteration: install flow, documentation, update handling, and ongoing platform-change fixes.
Detail promise
Small misses become big friction.
01Every form has validation, loading, success, and failure states.
02Every important user flow is checked across mobile and desktop.
03Every integration includes edge cases, retries, and visible failure paths.
04Every launch includes final polish: copy, spacing, metadata, speed, and handoff notes.
Have a build in mind?
Send the brief. I reply within 24 hours with a clear research, feature, design, build, QA, and launch path.
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